Bentley Brand Manager-Westlake Village

O’Gara Coach Westlake
Westlake Village, California

Brand Manager

Westlake Village, CA, US

At Westlake Coach Company, LLC, we believe employees are the greatest asset in our mission to provide the highest level of quality service for our valued customers.  We understand that each employee of the Westlake Village team has an essential role in creating the individualized service we provide our clients, and we recognize the importance of employee satisfaction. We treat all employees with respect and appreciation for their contributions to the company, and we provide employees with the opportunity for success as both team members and individuals.

Westlake Coach Company, LLC is respected as one of the most prestigious and highest volume luxury automotive dealers in the world. Our brands include Rolls-Royce, Lamborghini, Ferrari, and Genesis. Our unparalleled performance and customer satisfaction reflect our success and commitment to excellence.

Job Description:

The Brand Manager works directly with the sales staff to facilitate a highly professional approach with each client interaction from inception to delivery including greeting, deal structure, delivery and subsequent follow up on every deal.


  • Works directly with the sales staff to facilitate a highly professional approach with each client interaction from deal inception to car delivery, including greetings; deal structures; vehicle delivery and subsequent follow up on every deal
  • Ensures compliance with consumer disclosure laws applicable to financial product and service providers, including The Truth in Lending Act, Equal Credit Opportunity Act, Rees-Levering, Motor Vehicle Sales & Finance Act, and California’s Vehicle Leasing Act
  • Safeguards confidentiality of customer information by compliance with federal and state privacy and data protection laws, including The Fair Credit Reporting Act, Gramm-Leach-Bliley Act, Fair & Accurate Credit Transactions Act, and The Red Flags Rule
  • Ensures sales staff is fully updated on all required training from dealer, manufacturers, and lenders
  • Maintains comprehensive and current knowledge of entire finance and insurance portfolio available to customers, including lease specials, finance rates, service contracts, prepaid maintenance, GAP insurance, tire & wheel protection, key replacement, interior & exterior protection, anti- theft products, lease damage waivers, engine warranties, and bundled ancillary products
  • Provides inventory control, including moving aging inventory to minimize loss potential; ordering cars to maximize inventory mix and reviews monthly trends to assess correct levels of new and used brand specific inventory requirements
  • Conducts end of day checkouts with individual salespersons
  • Educates and trains sales
  • Educates and trains sales managers on deals not reflecting dealer’s gross profit average as shown on its financial statement, including approval of deals prior to going into F&I department
  • Structures deals to maximize both sales and finance profitability, including educating and training sales team in presentations and handovers to the F&I Department
  • Assists General Manager and Marketing department with implementing ideas to keep the brands fresh and in the minds of our prospects and clients including monitoring sales, keeping current with industry changes
  • Attends all brand specific events
  • Develops and maintains open communication with Regional Brand Managers and Captive Finance Regional Managers
  • Responsible for also performing the duties as listed on the job description for the Automobile Salesperson



  • High school diploma or GED                           
  • Post-sale relationship management skills
  • Prior finance or sales experience a plus           
  • Thorough understanding of vehicle financing
  • Professional appearance and disposition          
  • Productivity through time management
  • ADP/CDK experience a plus                            
  • Strong sales closing techniques
  • Effective relationship-building skills                 
  • Demonstrates expert product knowledge
  • Strong communication and listening skills             
  • Extremely organized and able to multi-task
  • Able to perform under pressure
  • Valid California driver’s license required and must be insurable         
  • Ability to acquire California Car Salesperson license
  • Must be fully vaccinated and be able to provide a vaccination card for COVID-19


The physical demands described here are representative of those that must be met by a Service Porter to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To perform the duties of this job, an employee is regularly required to:

  • Posture: prolonged sitting; regular walking; work standing; regular kneeling and squatting; regular bending and stooping; regular pushing, pulling, and twisting; operation of automobiles on private and public roadways; operating automobiles in multi-vehicle driving environments, congested areas, and parking lots obstacles and limited space
  • Motion: reaching with hands and arms; stooping, kneeling, crouching, or crawling; climbing or balancing; repetitive hand motion; frequent keyboarding, including use of mouse; frequent grasping and squeezing; wrist flexion and extension
  • Lift / Maneuver: frequently lift and/or move from 30 to 50 pounds and occasionally up to 75 pounds
  • Sight / Speech: specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus; speak and communicate, both over the phone and in-person, with customers and fellow employee
  • Mental: the mental characteristics necessary to competently perform this job include, but are not limited to, the occasional need to use instructing abilities, and imagination; memory; reading and writing ability; continuously be alert, precise, resourceful, and continually use problem solving skills; requires concentration, creativity, and good judgment


  • Paid time off and vacation                              
  • Retirement saving – 401K Plan
  • Employee vehicle purchase plans100               
  • Paid training; growth opportunities                                                              
  • 100% employer sponsored health, Dental & Vision
  • Discounts on products and services

We are committed to an inclusive environment for all employees and applicants and will make all employment-related decisions without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability or veteran status.

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